Social media marketing on the internet seems to be an excellent deal for brands. Among them, Instagram is the most popular social media platform where billions of people share their activities with their followers. With nearly 2 billion active users, brands take Instagram as the most promising channel to boost their visibility.
Many entrepreneurs and small businesses take Instagram as the path to enhance their brand’s growth. Using Instagram with the right content strategy takes your brand to the next level and shine among your competitors. Is Instagram really the best platform to showcase your brand? Definitely yes! Take down the best benefits that brands capture with the use of Instagram.
#1. Learn About Your Customers
A new brand using Instagram must know about the benefit of finding its target audiences. There are tons of content streaming on Instagram, and only a few go trending among users. First off, you need to understand your audience’ preferences on Instagram to grab the attention of those who are showing interest in your brand.
Instagram provides an excellent opportunity to find your customers with information like location, lifestyle, personal beliefs, age, etc. Getting details about your target customers will helps you to optimize your Instagram profile to align with the target audience. As a result, considering your audience’s needs increases the growth of verified leads.
#2. Showcase Your Products
The ultimate goal of brands or businesses is to reach their product to millions of audiences and boost conversion rate. Do you know an interesting fact? Over 60% of Instagram users find new products or businesses using this platform. Brands find Instagram as the best place to show their products or services through great features like IGTV, Reels, and stories.
Use IGTV to publish your video tutorials about your product function to help the audience understand your brand. If you want to post your product reviews, tap into the Reels feature to enhance your popularity. While your goal is to increase sales, create content that demonstrates the benefits of using your product or service to achieve real views for your Instagram reels as well as reach buying prospects for your business.
#3. Build Audience Engagement
Some brands that are already popular on Instagram, fail to maintain a good relationship with their audiences, which leads to the loss of their attention. But as a new brand, it is necessary to satisfy your target audiences by delivering eye-catching and informative content on Instagram.
If you want to satisfy your target audiences on Instagram, engage with them using different communication ways, like creating quality content, appreciating your audience’s efforts through their comments, raising questions, and answering your audience’s comments. Therefore, it builds a strong relationship with loyal followers.
#4. Increase Your Website Traffic
Instagram captures the audience’s attention and becomes a communication tool for brands to explore their product benefits. Moreover, Instagram remains a primary medium to promote your brand and turn audiences into your website visitors. But how? Make it possible by driving your audience into your profile section on Instagram.
The profile page on Instagram allows you to add your brand details along with a space to add a link to your bio. Since it is the only place to add any link on Instagram, provide your landing page URL to achieve your brand goal easily to drive traffic.
#5. Launch Instagram Advertising
As a brand, it is not necessary to follow the organic strategy completely. Most businesses try to attract new audiences and create brand awareness by running Instagram ads. Are you familiar with Instagram advertising? It plays a vital role in creating brand awareness and boosting its visibility to millions of audiences.
Like other social media platforms, there are three different types of audiences to concentrate on while running advertising features.
- Core Audiences: Display your Instagram ads by targeting audiences using age, gender, location, and interests.
- Custom Audiences: Running ads allows you to reach audiences who have your brand connection through email, social media, or email.
- Lookalike Audiences: You can also target people on Instagram who look the same as your existing customers.
Wrapping Up
Nowadays, social media remains a business booster for brands to increase their sales using platforms like Instagram. Driving into the Instagram platform helps brands to achieve the benefits mentioned above with the growth of their business to the next level. Raise brand awareness and generate potential leads from Instagram that benefit your business.
